“With Pack-O-Bliss, we are exploring the vast range of IPA flavors by delivering the most innovative hop combinations and heady varieties. While the addition of Pinner to the mixed pack will surely help satisfy those who demanded its return, it should also complete Oskar Blues’ goal for creating the mixed pack, which was to provide consumers with a fresh, yet balanced take at the many flavors and varieties that an IPA can present. We didn’t have much of a choice in the matter. For months, on almost every single post we make (no matter the content), Pinner fans have simply left ‘Bring back Pinner’ or even just ‘Pinner’ as a comment. “The Pinner IPA comeback was driven by calls from beer drinkers on all of our social media channels. It might also quell the incessant social media comments Aaron Baker, senior marketing manager for Oskar Blues Brewery, says has filled their social media channels since the session IPA disappeared from shelves. It’s a hit of nostalgia and comfort for beer drinkers at a time people might need it the most. While I’ve enjoyed the original Can-O-Bliss and am enticed by Oskar Blues’ new resin-filled creation, the real headline generator, and assumed sales-driver, for this mixed pack will be Pinner. Drinkers should expect three 12-ounce cans of each in each Pack-O-Bliss. Joining Pinner is a new Can-O-Bliss variant, Can-O-Bliss Resinous, which Oskar Blues playfully describes as a potential “West Coast Hazy Juicy New England IPA.” The other two in the mixed pack are the standard Can-O-Bliss and Can-O-Bliss Double IPA. Instead of a standalone, shout-it-from-the rooftops social media push, the revival of the session IPA star came as part of Oskar Blues’ recent Pack-O-Bliss mixed IPA pack announcement. The return of Pinner IPA might have gone a little bit under the radar. Here’s a look at what Pinner fans can expect from the comeback of the classic, along with what’s new from Oskar Blues that could become cult favorites down the road.
Now, Oskar Blues’ fan-favorite session IPA, first introduced in 2014, is back by popular demand and public support, as part of the new Pack-O-Bliss Mixed Pack. Pinner’s loyal following come from the beer’s ability to deliver vibrant pineapple and berry flavors with a bit of resinous hop bite in an easy-to-approach session IPA. The pro-Pinner cries have spammed many an Oskar Blues’ Facebook and Instagram comment sections since it was discontinued back in summer of 2019. “Bring back Pinner.” It’s a sentiment shared by Oskar Blues Brewery’s biggest fans and casual beer drinkers alike.
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